Have you ever noticed how quickly we lose interest in something once we get it? We chase a goal, work hard for it, and then—just like that—it feels kind of… boring. The excitement disappears, and we’re off looking for the next thing.
Blame dopamine. It’s not the chemical of pleasure like people often say—it’s the chemical of wanting. Our brains light up when we’re chasing something, not when we’re holding it in our hands. So we keep running. More clients, new strategies, better business models. We look around and admire what others are doing, convinced we need to do the same—or something completely different.
But maybe we’re looking the wrong way.
In Buddhism, there’s this idea that our constant craving—whether for material things or success—keeps us from experiencing the present moment. We’re so caught up in what we could have that we don’t notice the value of what we already do. And honestly, that’s true in business too.
Think about it. How often do we overlook the clients we already have, the systems we already built, the work that’s already on our plate—just because it feels too familiar? We want excitement, not repetition. But real success might not be in finding something new—it might be in going deeper into what we’re already doing.
What if that slightly annoying process in your operations could actually be improved with one smart tweak? What if that “regular” client you’ve had for years is ready for a deeper collaboration, if only you asked? What if the thing that feels boring just needs your curiosity, not your frustration?
There’s value hidden in the ordinary. And most of us are too busy scanning the horizon to notice what’s right in front of us.
So maybe the challenge isn’t to do more. It’s to see more—right where we are. The next breakthrough might not be a bigger goal. It might just be a better look at what’s already in your hands.
